PRIVACY POLICY

Privacy Policy

Effective Date: [DATE TO BE PROVIDED]

Primus Expert respects your privacy and is committed to protecting the personal information you provide when using our website, requesting HVAC services, or communicating with our team.

This Privacy Policy explains what information we may collect, how it may be used, and the third-party services that may process information on our behalf.

Information We May Collect

When you use the Primus Expert website or request service, we may collect information you voluntarily provide, including:

Name
Phone number
Email address
Service address or ZIP code
Property information
Requested service
Appointment or scheduling information
Details about your HVAC system or service needs
Information included in messages or inquiries

We may also automatically collect certain technical and website-usage information through analytics, cookies, and advertising technologies.

This may include:

Device type
Browser type
Pages visited
Approximate geographic information
Referral source
Website interactions
Advertising campaign information
UTM parameters
Call or text interactions
Other analytics and conversion data

How Your Information May Be Used

Information collected through the website may be used to:

Respond to service requests
Contact customers regarding HVAC services
Confirm appointment availability
Provide estimates
Schedule or manage service
Communicate about requested services
Maintain customer records
Improve our website and customer experience
Understand how visitors use our website
Measure marketing and advertising performance
Improve our services and marketing
Maintain website security and functionality
Comply with applicable legal requirements

Online Service Requests

Primus Expert uses Jobber as its primary customer relationship management and service-request system.

When you submit a service request through a Jobber-powered form or integration on this website, the information you provide may be transmitted to and processed through Jobber for purposes such as:

Managing customer inquiries
Scheduling services
Managing customer records
Communicating with customers
Managing estimates and jobs
Tracking requested services

Link

Jobber Privacy Policy

[OFFICIAL LINK TO BE ADDED]

Phone and Text Communications

When you call or text Primus Expert using contact information provided on this website, information associated with that communication may be collected and used to respond to your inquiry or manage your service request.

Where call tracking or advertising attribution technology is used, certain call-related information may also be processed to help Primus Expert understand how customers found the business and measure advertising performance.

Analytics

Primus Expert may use Google Analytics 4 and similar technologies to understand how visitors interact with the website.

Analytics information may include:

Pages viewed
Time spent on the website
Device and browser information
Referral sources
Website interactions
General location information
Conversion events

This information may be used to improve website performance, user experience, and marketing effectiveness.

Advertising & Conversion Tracking

Primus Expert may use Google Ads and related tracking technologies to measure advertising performance.

This may include tracking actions such as:

Service-request submissions
Installation estimate requests
Click-to-call actions
Click-to-text actions
Calls generated through advertising
Website-generated calls
Other relevant conversion events

Advertising and analytics information may also include campaign and attribution data used to understand how visitors reached the website.

Tag Management

The website may use Google Tag Manager to manage analytics, advertising, and conversion-tracking technologies.

Google Tag Manager itself is used to deploy and manage tracking technologies that may collect information as described elsewhere in this Privacy Policy.

Cookies

The Primus Expert website may use cookies and similar technologies for purposes including:

Website functionality
Analytics
Advertising measurement
Conversion tracking
Remembering certain visitor preferences
Understanding website usage

Visitors may be able to manage cookies through their browser settings and any cookie-consent controls implemented on the website.

Third-Party Providers

Primus Expert may use third-party providers to operate the website, manage customer requests, analyze website traffic, process financing inquiries, and measure advertising performance.

These may include:

Jobber
Google Analytics
Google Tag Manager
Google Ads
Website hosting/platform providers
Call or text service providers
Financing provider
Other service providers required to operate the website and provide requested services

These third parties may process information according to their respective privacy policies and terms.

Financing Applications

Primus Expert offers financing options for qualifying HVAC projects.

Financing applications or prequalification requests may be processed directly through a third-party financing provider.

Primus Expert does not determine financing approval, eligibility, rates, or terms.

Additional privacy information related to financing will be provided by the applicable financing provider.

Financing Provider: [TO BE PROVIDED]

Provider Privacy Policy: [TO BE PROVIDED]

Sharing of Information

Primus Expert may share information with service providers when reasonably necessary to:

Provide requested HVAC services
Manage customer relationships
Operate the website
Process service requests
Provide financing options
Measure advertising performance
Maintain analytics
Support business operations
Comply with legal obligations

Primus Expert does not sell customer personal information for unrelated third-party marketing purposes.

Protecting Your Information

Primus Expert takes reasonable administrative and technical measures intended to protect personal information.

However, no website, online transmission, or electronic storage system can guarantee complete security.

How Long Information Is Retained

Information may be retained for as long as reasonably necessary to:

Provide requested services
Maintain customer and service records
Support business operations
Meet accounting or recordkeeping requirements
Resolve disputes
Comply with applicable laws

Your Choices

Depending on applicable law and the type of information involved, you may contact Primus Expert to request:

Access to certain personal information
Correction of inaccurate information
Deletion of certain information
Information regarding how your data is being used

Requests can be submitted using the contact information below.

Third-Party Links

The website may contain links to third-party websites or services.

Primus Expert is not responsible for the privacy practices, content, or security of third-party websites. Visitors should review the applicable privacy policy before providing personal information to an external service.